Schlagwort-Archive: SEO

SiloMatic – Latent Semantic Indexing

The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming the wave of now.
Latent semantic indexing, is a Google driven creation that’s meant to better gauge the content of a web page in relation to the entire site to discover the overall theme. It is a more sophisticated measure of what sites and their pages are all about. While it doesn’t mean webmasters need to completely retool all of their keyword optimization efforts, it does mean depth needs to be a greater consideration.
The history behind latent semantic indexing is rather interesting. Google’s current ranking system, which relies on incoming links (or votes) and keywords to scan pages for relevancy when surfers do searches has been known for penalizing perfectly good sites. The system was set up to scan for relevance and quality. In the process, it has a habit of knocking new sites and those which add too much content too quickly. Although some of these sites, naturally, are those that result from link farming and quick keyword stuffed content generators, not all are unplanned fabrications.
Google wanted a better way, and found one. Latent semantic indexing is meant to scan the overall theme of a site, so as not to penalize those sites that have fresh, relevant and good content even if they do happen to pop up over night.
Wer sagt das und was gehört in ein Silo? SiloMatic!
Latent Semantic Analysis ist aber nevertheless interessant

(280)